06/27/2007
Axe Promotion Attracts Target
Unilever's Axe is gaining support at Target for its "Bom Chicka Wah Wah" campaign.
Target granted Axe endcap placement for an account-specific overlay offering $5 off "Bom Chicka Wah Wah" T-shirts and free ring tones with the purchase of an Axe multi-pack.
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