The Path to Purchase Institute is thrilled to reveal that Advance powered by Loblaw is the Platinum Launch Partner for the first Retail Media Summit Canada event, which will gather industry leaders, innovators and experts in the retail and advertising sectors.
"In a few short years, retail media has rapidly evolved to become an essential part of the marketing mix for many brands in Canada, driving the importance of more intelligence and effectiveness in this fast-evolving space” said Jeremy Vianna, vice president and general manager of audience and ad products at Advance powered by Loblaw. “We are thrilled to support the Path to Purchase Institute in bringing this marquee retail media thought leadership event to Canada and help raise the tide for marketers and retailers alike."
Join us on Feb. 6 at the Toronto Congress Center for a jam-packed afternoon of presentations and panels on the latest trends, challenges and technologies shaping the future of omnichannel marketing and retail media in Canada and across the globe.
The one-day event will gather industry leaders, innovators and experts in the retail and advertising sectors for insightful sessions and networking opportunities.
Visit our event website for more information and to register now!
About Advance powered by Loblaw Advance powered by Loblaw is the retail media division of Canada’s food and pharmacy leader, Loblaw Companies Limited, spanning an omnichannel media network, loyalty program partnership and retail data and insights solutions. Backed by more than 2,400 retail stores, several e-commerce platforms and nearly 16 million active customer relationships through PC Optimum, Advance powered by Loblaw has a deep understanding of Canadian shoppers. This gives brands the ability to connect with customers in unique ways through both digital platforms and physical retail channels, unlocking exclusive omnichannel marketing solutions.