04/22/2013
7-Eleven Turns App Users into Developers
7-Eleven already has updated the mobile application it launched in February to include an "Idea Hub" that encourages consumers to propose future modifications.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
P2PI MEMBERS
Activate your account
JOIN P2PI
Contact us for membership options and pricing