Big Brands Boost Sales With Sobeys The Canadian retailer is running a trio of sweepstakes tied to purchases of products from major brands. Sobeys 'Ready for Game Day' Feature 7-Eleven Gets Slurpee-Inspired Snacks from Drumstick, Hostess J.M. Smucker’s Hostess and Froneri’s Drumstick both launched limited-edition, Slurpee-inspired SKUs ahead of the retailer’s “Slurpee Day” celebration on July 11. ShopRite Leverages Pet Month The regional chain uses May’s designation as “National Pet Month” to promote a sweepstakes and bulk-purchase incentive. Hostess Twinkies 7-Eleven 'Slurpee Inspired' Instagram Update ShopRite Milk-Bone 'National Pet Month' Instagram Update ShopRite 'Pet Month Sweepstakes' Facebook Update