Hershey Co.’s Reese’s is running an account-specific sweepstakes at Walgreens for Halloween, awarding six winners with a year’s supply of peanut butter cups.Shoppers enter from Sept. 17 to Oct. 30 through a Walgreens- and Reese\u0026#039;s-branded, Halloween-themed promotional site (walgreensreeses.com). In stores, a counter display merchandising Reese’s and sister-brands PayDay and Hershey’s plugs the sweeps and depicts a QR code directing shoppers to the site. Realtime Media, West Conshohocken, PA, handles the sweeps.Hershey brands also get the spotlight within the Halloween section of the retailer\u0026#039;s Oct. 24 digital circular. The retailer is offering myWalgreens loyalty members a BOGOF deal on bags of Halloween candy from Reese’s, Hershey’s and PayDay along with other brands including Mars Inc.\u0026#039;s Snickers and Tootsie Roll Industries’ flagship. A walgreens.com home page banner ad promotes the offer.In other seasonal activity, Walgreens is offering 50% off all products from the photo department through Oct. 30 so shoppers can “get scary creative.” A home page display ad plugs the offer.