Unilever Leverages Image Technology
Going beyond mobile scanning of a bar code on packaging to download campaign information and engage with a promotion, Unilever’s Suave brand leaned on enhanced image-recognition technology from Shopkick to drive more interest and donations around its recent Veteran’s Day campaign at Walmart.
THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS
Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.
Activate your account
Contact us for membership options and pricing