Top Retail Media Stories From June 2026
Several retailers, brands and commerce marketing entities shared retail media-related research, collaborations and other news and perspectives in June. Some of P2PI’s notable headlines included:
How Chewy Is Helping Brands Reach Pet Parents Earlier: For pet brands, it's important to educate shoppers who may not be actively browsing but may still be open to guidance when the right need emerges, according to the head of Chewy Ads.
- Kroger Debuts Self-Service Advertising With TikTok: The retailer shares research on why brands should repeat messaging to reach relevant audiences.
- Walmart Connect Brings First-Party Audiences, Measurement to YouTube Through DV360: Why brands will better understand how their YouTube campaigns directly impact sales at Walmart.
- Albertsons Media Collective Extends Retail Media Into AI-Powered Product Discovery: A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.
- Albertsons Expands Retail Media Into Branded Entertainment With P&G Partnership: Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.
- Why Retail Media Has Outgrown the CPG Org Chart: The next phase of success will belong to companies integrating multiple aspects of their business into a single strategy, writes Blue Chip's Sarah VanHeirseele.
VIDEO: Retail Media Unplugged: Epsilon’s Adam Skinner on the Collapsing Funnel, Agentic Commerce & the New In-Store Reality: Skinner shares his views on the "collapsing" marketing funnel, why the next phase of growth could belong to mid- and long-tail retailers, and how brands can win in the era of agentic commerce.
- Inside Kellanova's Omnichannel Program With U.S. Soccer: The full-funnel effort includes retail media and in-store activations at Walmart, Costco and multiple grocers.
- Why NatPat Launched Its First Spray Repellent Exclusively at Target: The Children’s wellness brand ventured beyond wearables for the first time in April, launching insect repellent for babies.
- Circana Adds Measurement, Experimentation Capabilities to Liquid Testing Tool: Brands can now use AI-driven capabilities to measure actual incremental sales and refine live campaigns, eliminating the need for traditional holdout markets.
- DaVinci Commerce Launches End-to-End Agentic Commerce Solution: The company explains how it can add conversational context to product content for discoverability across AI models.
- Best Buy Canada Selects Perion to Power DOOH Retail Media: The partnership establishes one of the largest SSP-enabled digital out-of-home retail media networks in Canada, leveraging AI to connect brands with shoppers at the point of sale.
P2PI's Retail Media Summit brought the experts to the stage to discuss all things retail media, including:
- Explaining Nestle's Renewed Focus on In-Store: A Retail Media Summit session with Quad examined why we're seeing a significant shift in retail media spend toward in-store networks.
- How Walgreens, Haleon Turn Retail Media Into Store Sales: Their Retail Media Summit session provides examples of connecting upper funnel brand messaging to the moment of decision.
- Retail Media Central to Giant Eagle's Strategy, Justin Weinstein Says: The chief merchandising & marketing officer explains how retail media fits into the supermarket chain's go-to-market strategy.
- How AI Is Reshaping Retail Media Roles: Ferrero's Sarp Tunçay says retail media professionals can stay relevant by moving closer to business decisions and further from routine execution.
RESEARCH: The Retail Media Opportunity in Convenience: New research from P2PI and Convenience Store News reveals what's driving investment, where retailers and brands disagree, and what must happen to accelerate growth in convenience retail media.
