Ad Automation / Optimization

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.

P2PI's retailer profiles are updated regularly with AI news, e-commerce developments and more. Here is a sampling of recent profile additions. The changes are made biweekly.

Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.

The tool is now available on Kroger Family of Companies' websites and apps.

Vista Grande's Russ Onish and Emily Higgins discuss why creative is the key to making in-store digital screens more effective.

Keen Decision Systems' Bradley Keefer and Justin Jefferson join Junction 37's Chris Pyne to discuss retail media investment strategy.

Ideal's Adam Zimmerman discusses how retail marketing is shifting from static, print-dependent models to a dynamic digital ecosystem.

Plus, Arsenault breaks down the operational challenges of fragmented networks, how to dismantle full-funnel roadblocks, and her marketing toolkit for the future.