Ad Automation / Optimization

Keen Decision Systems' Bradley Keefer and Justin Jefferson join Junction 37's Chris Pyne to discuss retail media investment strategy.

Ideal's Adam Zimmerman discusses how retail marketing is shifting from static, print-dependent models to a dynamic digital ecosystem.

Plus, Arsenault breaks down the operational challenges of fragmented networks, how to dismantle full-funnel roadblocks, and her marketing toolkit for the future.

Walmart, Kroger and others shared retail media-related news and advancements during the month.

Seven signals are defining the future of commerce, media and the shopper experience. Read on for insights from leading brands, retailers, agencies and tech providers.

Hellmann's, Kettle & Fire, Rachael Ray Nutrish and Siete Foods are among the brands piloting the offering.

A new integration with Criteo modernizes Albertsons’ app search experience by surfacing relevant ads naturally within conversational discovery.

Albertsons Media Collective unveiled a model for episodic, scripted content informed by retailer shopper insights from the outset of the creative process.

The retailer shares research on why brands should repeat messaging to reach relevant audiences.

Here's why brands will better understand how their YouTube campaigns directly impact sales at Walmart.