Ad Automation / Optimization

The partnerships integrate retailer shopper data across streaming audio, linear TV and CTV channels.

CEO Noel Wallace details how the CPG giant is leveraging AI, restructuring North American commercial teams, and driving growth across key segments like Hill’s Pet Nutrition.

Omni-Impact update also adds four new ad channels to track.

Built with LiveRamp, pioneering retail media solution is being piloted by PepsiCo.

The ad spot celebrates the retailer’s “100% Canadian” operations.

The retailer media network unveils full-funnel measurement, social and commerce tools to connect with home-improvement consumers.

She'll join as general manager and VP as Home Depot's retailer media network looks to accelerate growth across endemic and non-endemic brands.

The guidance, developed with major CPGs and retailer media networks, aims to improve comparability across the growing retail media landscape.

Executives from Haleon, Walgreens Advertising Group and Vestcom discuss breaking down silos between marketing and merchandising to deliver customer-first, data-driven shopper experiences.

The tool is now available on Kroger Family of Companies' websites and apps.

Vista Grande's Russ Onish and Emily Higgins discuss why creative is the key to making in-store digital screens more effective.

Keen Decision Systems' Bradley Keefer and Justin Jefferson join Junction 37's Chris Pyne to discuss retail media investment strategy.