Sam's Club united seven national brands for sampling events last month to leverage the National Frozen & Refrigerated Foods Association's designation of June as "National Dairy Month."Held every Tuesday from June 4-18, the events showcased products for breakfast from Kellogg Co.'s Frosted Mini-Wheats, Sunny Delight Beverages' SunnyD and private label Daily Chef; snacks from Kellogg's Special K and Saputo Cheese USA's Frigo Cheese Heads; and dessert from Mondelez International's Oreo, Schwan's Consumer Brands' Schwan Signature and Unilever's Breyers.A dedicated email delivered on June 1 promoted the events, touting the benefits of dairy products and linking to e-commerce pages for the items on samsclub.com. A June 11 Facebook update supported.