Sally Hansen Debuts Sesame Street-Inspired Nail Collection
Coty’s Sally Hansen in July launched a limited-edition Sesame Street collection of nail polish and artificial press-on nails inspired by the iconic PBS television series’ characters.
The “Sally Hansen x Sesame Street” collection comprises 10 of the brand’s Insta-Dri shades and textures inspired by beloved characters, including Oscar the Grouch, Big Bird and Elmo. It also includes Sally Hansen’s Salon Effects Perfect Manicure nail kit of ready-to-wear artificial nails in an oval shape, featuring playful odes to the characters, including Ernie’s rubber ducky and Cookie Monster’s googly eyes.
The packaging for the limited-edition line displays icons of the Sesame Street characters and logo on the front of the classic Insta-Dri bottle and the Salon Effects Perfect Manicure packaging.
The Sally Hansen x Sesame Street collection launched on July 1 across mass, drugstore, beauty, grocery and e-commerce retailers nationwide.
“We’re thrilled to team up with Sally Hansen to delight Sesame Street adult fans with a fun new collection that will have them radiating sparkle, kindness and joy,” Gabriela Arenas, senior vice president of global products licensing, Sesame Workshop, the nonprofit educational organization behind Sesame Street, said in a media release.
The collection features the following shades:
- Am I Not Adora-blue? (Grover Pearl Blue)
- 1 Polish, Ah Ah Ah (Count Von Count Purple Creme)
- Zippity-Zap! (Abby Cadabby Pink Glitter)
- Turquesa Brillante (Rosita Turquoise Creme)
- Think BIG (Big Bird Yellow Glitter)
- Up to Snuff (Snuffy Beige Brown Creme)
- Elmo Loves Hue (Elmo Red Glitter)
- Perfect Blendship (Bert & Ernie Red Glitter)
- C is for Color (Cookie Monster Blue Creme)
- SCRAM! (Oscar The Grouch Metallic Green)
Markwins Beauty Brands similarly launched a Sesame Street x Wet n Wild cosmetics collection back in March, exclusively at Walmart, before the line gradually rolled out to other major retailers in April and May. The limited-edition line comprised about 20 SKUs.