01/12/2006

Safeway Goes Organic

Jolene Morelli

Safeway this month stages a company-wide marketing push for its new private-label organic food line. Dubbed O Organics, the line offers more than 150 SKUs of pastas, salad dressings, canned goods, potato chips and other products. The line is getting strong merchandising support in stores.

THIS CONTENT IS EXCLUSIVE TO PATH TO PURCHASE INSTITUTE MEMBERS

Join the only professional membership community serving the entire ecosystem of CPG brands, retailers, agencies and solution providers along the path to purchase.