Retail Radar: Walmart Rolls Out Digital Shelf Labels; Amazon Enhances Ad Targeting Capabilities

Path to Purchase Institute members get access to regularly updated retailer profiles. Recent news includes Walmart expanding digital shelf tags, and Amazon offering targeted ads during "Thursday Night Football."

Walmart Shelf Strategy

The retailer plans to expand its digital price label pilot utilizing Vusion to hundreds of stores in the coming months.

Ad Game On for Amazon 

A new tool will allow Prime Video advertisers to target "Thursday Night Football" viewers with highly precise and interactive video ads.

Amazon Partners with Pinterest

Pinterest will elevate third-party promotions from Amazon Ads across its site, letting more pinners add their finds directly to their Amazon cart. 

Best Buy Banks on Blue

The retailer unveiled a new ad campaign in Canada with TV, social media, and online spots returning the focus back on the expertise of its "Blue Shirts."

Target-ing Busy Moms

The retailer's promotional strategy has mothers in mind. Not only is it offering gift ideas, but leveraging Mother's Day to drive up Shipt membership.