Profile: Lauren Wright, Customer Director, Shopper Marketing, Mondelez International

Responsible for all shopper marketing efforts across the Mondelez portfolio for the Walmart and Sam’s Club business, Lauren Wright not only saved the largest program of 2020 (originally centered on the Olympics) by creating a new “Americana” theme and being able to quickly pivot the full 360-degree program to be more in line with Walmart’s strategic objectives and positioning with its shoppers.A graduate of the University of Arkansas at Fayetteville, Wright began her career in marketing at Cott Beverages in 2003. Four years later, she joined NBC Universal to work as a customer marketing manager. She then spent four and a half years at ConAgra Foods, first in sales and then in shopper marketing before joining Mondelez in June 2013 as a customer marketing manager. She has been a customer director in shopper marketing for nearly seven years.Wright strives to excel daily, always working to ensure that objectives are achieved and others benefit from those objectives. And she’s willing to partner to overcome any obstacle while focusing on the end goal.She has directly impacted the success of Mondelez by developing multiple programs that drive significant returns and by being a partner to Walmart – “one that is sought after for input on future programs,” she says, remembering when the Mondelez team was approached by the retailer a few years ago to develop a Walmart-branded commercial that focused on Oreo cookies.“Co-developing a national advertisement that was compelling to both Walmart and Mondelez while driving a significant sales lift is no small feat,” she says. “We even produced the music for the ad. It was a learning experience that I will never forget.”In the end, the program drove an eight-figure lift in incremental sales.

Profile: Lauren Wright, Customer Director, Shopper Marketing, Mondelez International

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