Peapod Digital Labs to Discuss the Power of Integrated Retail Media at P2PI LIVE

In today’s rapidly evolving omnichannel world, building integrated campaigns and leveraging standardized KPIs, methodology and insights is critical for driving success and shopper loyalty.

In a session titled “Unleashing the Power of Integrated Retail Media and Shopper Marketing to Reach Connected Customers” at the Path to Purchase Institute’s P2PI LIVE & Expo, Nov. 7-9 in St. Louis, Ahold Delhaize USA’s retail media experts will share insights and best practices on these two growing disciplines.

Cheryl Pinkham, director of shopper marketing, Peapod Digital Labs, and Bernadette Van Osdal, vice president of sales, AD Retail Media and Peapod Digital Labs, will take the stage on Nov. 9 from 8:50 a.m.-9:30 a.m.

Van Osdal has more than 20 years working in retail media and advertising at Triad Retail Media leading eBay NA and Walmart Connect, prior to Peapod. Pinkham also has also spent nearly 25 years in marketing and advertising, including working on national and regional programming, e-commerce, foodservice and experiential marketing for companies such as PepsiCo, Unilever, Pinnacle Foods, ISNation and Energizer.