Explore What’s Shaping the Future of BevAlc at P2PI LIVE
Revenue in the alcoholic beverage market is projected to reach $283.8 billion in 2023. This presents a significant opportunity for BevAlc brands to reach consumers during a time when their attention is difficult to capture and they’re in a constant state of change.
A panel representing Moet Hennessy, Constellation Brands, Mast Jagermeister and ReserveBar will take the stage at the Path to Purchase Institute’s P2PI LIVE & Expo, Nov. 7-9 in St. Louis, to discuss the vast and varied landscape of consumer behaviors within the BevAlc space, from buying preferences to media consumption.
In this session, titled “Breaking Barriers, Pouring Profits: What’s Shaping the Future of BevAlc,” attendees will:
- Gain invaluable insights from industry experts who are shaping the future of BevAlc.
- Learn about which trends are impacting the category today, and tomorrow.
- Understand which innovations will play a key role in supporting the growth of the category.
- Discover best practices that can be immediately applied to your marketing efforts.
The speakers are:
- Derek Correia, president, ReserveBar
- Cristina Costa, senior sales director, CPG, Aki Technologies, the Media Division of Inmar Intelligence
- Heather Kozera, vice president, customer and trade marketing, Mast-Jagermeister
- Max Leonesio, director, national accounts e-commerce, Constellation Brands
- Molly Swopes, senior manager, channel marketing, Moet Hennessy
Don’t miss this session on Wednesday, Nov. 8, from 3:10 p.m.-4 p.m.