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Explore What’s Shaping the Future of BevAlc at P2PI LIVE

A panel representing Moet Hennessy, Constellation Brands, Mast-Jagermeister and ReserveBar will discuss the vast and varied landscape of consumer behaviors, from buying preferences to media consumption.  

Revenue in the alcoholic beverage market is projected to reach $283.8 billion in 2023. This presents a significant opportunity for BevAlc brands to reach consumers during a time when their attention is difficult to capture and they’re in a constant state of change.

A panel representing Moet Hennessy, Constellation Brands, Mast Jagermeister and ReserveBar will take the stage at the Path to Purchase Institute’s P2PI LIVE & Expo, Nov. 7-9 in St. Louis, to discuss the vast and varied landscape of consumer behaviors within the BevAlc space, from buying preferences to media consumption.  

In this session, titled “Breaking Barriers, Pouring Profits: What’s Shaping the Future of BevAlc,” attendees will:

  • Gain invaluable insights from industry experts who are shaping the future of BevAlc.
  • Learn about which trends are impacting the category today, and tomorrow.
  • Understand which innovations will play a key role in supporting the growth of the category.
  • Discover best practices that can be immediately applied to your marketing efforts.

The speakers are:

  • Derek Correia, president, ReserveBar
  • Cristina Costa, senior sales director, CPG, Aki Technologies, the Media Division of Inmar Intelligence
  • Heather Kozera, vice president, customer and trade marketing, Mast-Jagermeister
  • Max Leonesio, director, national accounts e-commerce, Constellation Brands
  • Molly Swopes, senior manager, channel marketing, Moet Hennessy

Don’t miss this session on Wednesday, Nov. 8, from 3:10 p.m.-4 p.m.

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