P-O-P Leaders to Hear 'Voice of the Customer'

Top executives from P-O-P companies will hear the Voice of the Customer in a unique half-day session at the third annual P-O-P Senior Executive Congress, to be held June 22-24 at Hamburger University in Oak Brook, IL.In successive presentations, major buyers of P-O-P from Pfizer, Coca-Cola, Sherwin-Williams, Microsoft and Buena Vista Home Entertainment will share their thoughts about the industry, their opinions about current business practices, and some predictions about the future of in-store marketing. The session will be moderated by Dan Williams, senior director of retail marketing for McDonald's Corp. and a recent inductee into the P-O-P Hall of Fame.The Voice of the Customer caps off an agenda that features sessions on financial benchmarking, growth strategies, tax issues and employee education. The agenda also includes the unveiling of a white paper examining best practices in the Request for Proposal sourcing process.Eligibility for The P-O-P Senior Executive Congress is strictly limited to individuals who are in senior management positions (CEO, president, owner or senior manager) in organizations that design and produce retail-ready P-O-P on behalf of marketers of consumer products and services. No more than three senior executives from any one company or operating division will be permitted to attend. All applications are subject to review. For more information about the agenda or attendee eligibility, visit www.popcongress.com.

P-O-P Leaders to Hear 'Voice of the Customer'

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