Mars Inc. tied in to “National Ice Cream Sandwich Day” on Aug. 2 by deploying its M&M’s Ice Cream Night Freeze Truck to dole out free ice cream cookie sandwiches to New Yorkers.
The truck traveled throughout New York City from noon until 11 p.m., handing out three ice cream sandwich flavors — vanilla, chocolate, and cookies and cream — at these stops:
Hearst Tower, noon–1 p.m.
Paramount Plaza, 1:15-2:45 p.m.
M&M's Time Square flagship store, 3-4 p.m.
Grace Building, 4:45-6:15 p.m.
Union Square, 7-8:30 p.m.
Astor Place/St. Mark's Place, 9:30-11 p.m. (or until supplies lasted).
"Between projects, passions and side hustles, we know hard work doesn't always end after a nine to five job," Jayesh Shah, Mars ice cream marketing director, said in a media release. "The M&M's Ice Cream Night Freeze Truck celebrates those who do it all, by inspiring more moments of happiness with a craveable late-night snack that has it all — creamy ice cream, chewy cookies and sweet M&M's."
M&M's is also giving consumers across the U.S. the chance to feed their late-night cravings by visiting mms.com/nightfreeze and sharing a passion project of theirs for the chance to win a summertime supply of M&M's ice cream cookie sandwiches. The sweepstakes runs from July 28-Aug. 3. A random drawing on Aug. 7 will select three winners.