Microsoft Corp. this summer rolled out an extensive P-O-P campaign promoting new color choices for its wireless laptop mouse.The program featured 2,400 endcaps for such retailers as Best Buy and Office Depot, along with 3,500 shippers for accounts including OfficeMax, Staples, Circuit City and Fry's Electronics. The displays carry one of two taglines: "Which Hue Is You?" or "Catch Some Color." Retailers were also allowed to choose between three different graphic themes, according to Pat Armstrong, visual merchandising manager for Microsoft Hardware, who developed the campaign along with an in-house team consisting of Microsoft's U.S. category manager for mice, channel managers for office superstores and consumer electronics stores, account executives and the group manager for U.S. retail. Microsoft opted to showcase the products outside of their packaging after in-store polling conducted by New York-based research firm Envirosell confirmed that there "was a strong consumer desire for demo product on display, especially for input devices," Armstrong said. The display program debuted in June and will be in place through the holiday season. Seattle-based Carey Keller Anderson developed the concept and graphic design, while IDL Worldwide, Pittsburgh, handled the structural design and production. IDL also produced displays for Microsoft's Windows Vista launch in 2007. (See Related Articles.)