Computing P-O-P As the computer hardware market matures, product marketers are finding that they must simplify their P-O-P messages to reach an expanding customer base and work more closely with retailers to gain placement. Meijer Fuel Rewards Program Continues to Expand Hewlett-Packard Updates LaserJet Merchandisers New Titleist Tower Design Reduces Costs, Increases Placement Lantis Eyewear Rolls out Floor Merchandiser to CVS Stores Stationer Debuts First Custom Merchandiser Upscale display system offers new look Culture Club: Ethnic Marketing at the Point-of-Sale Ethnic marketing is rife with challenges and opportunities for brand marketers who understand their audience. Nike Launches Display Program for Vision and Timing Products Squirt and Sunkist Make a Summer Splash Attention: Beach Boys and Sun Bunnies ScubaPro Helps Retailers Put Swim Fins on Display First Previous 989 990 991 992 993 Next Last
