New Thoughts on Fresh Merchandising Frequently overlooked and often underused, the price label is perhaps the most critical part of the merchandising package in prompting shoppers to buy more than initially planned. Sharpies Get $7 Million Marketing Push Using Color Effectively on P-0-P Are Manufacturer Advertising and Retail Price Promotions Substitutes or Complements? Abstract from the Journal of Retailing (Volume 78, Issue 4) Displays Ship With Six Graphics Options The Inter-Store Mobility of Supermarket Shoppers An abstract from the Journal of Retailing (Volume 78, Issue 4) Hall of Fame Profile: Chris DeMarco A profile of Pepsi's Christopher DeMarco Ovalette Puts Its 'Ovals' In Displays Modular and compact countertop displays can be stacked to suit retail requirements. Let's Talk, Says Walgreens' Sinclair Floorstands Boost Bluegrass Sales First Previous 973 974 975 976 977 Next Last