Creative Touches Examining the impact of brand communication and consumer promotion on the sales lift generated from displays Harry Potter Casts Spell on Stores Giant Eagle Lands at Snapple Yard Sale Walgreens Goes to the Movies Albertsons Gets Bookish Albertsons, Toys 'R' Us Go Chain-Wide Wal-Mart Becomes a Mall Rat Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P All Roads Lead to Point of Purchase Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers. Reebok Hip-Hops Into Stores With New Line First Previous 968 969 970 971 972 Next Last
