Manufacturer

This proprietary research shares insights on how commerce marketers are approaching future investments, their retail media mix, measurement and much more.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Sports sponsorships are so prevalent in the marketing world — and are a large chunk of big brands’ annual advertising budgets. Here’s a sample of the activations we’ve spotted this year.

This year's guide features in-depth profiles from 4 leading companies.

We're keeping the entry window for our fourth annual OmniShopper Awards open through Friday, Aug. 2. The program celebrates the year’s best marketing activations and packaging.

The home improvement retailer focused on cleaning essentials from a variety of brands as part of a “Red, White & Do” sale ahead of Independence Day.

Jessica Shapiro, CMO of LiveRamp, discusses unique brand collaborations, how to find the right partner, and why there's an untapped opportunity in the space.

P2PI chats with Scotts Miracle-Gro's Morgan Millard on the manufacturer's investment in retail media, go-to solutions, data clean rooms and much more.

Through Sept. 1, Harbour City is featuring artistically designed, sports-themed activity areas, such as an outdoor boxing ring, to lure in consumers.

P2PI's latest proprietary research examines what is currently driving shopper loyalty and how brands and retailers can adapt to attract and retain consumers as loyal, long-term shoppers.