Paper Products

David Duncan steps into the top role as Vivek Joshi expands oversight of the company’s consumer brands portfolio.

The Toronto Raptors' Scottie Barnes changed his name to Scotties to promote the Canadian paper products brand.

Kruger Products has launched new campaigns and a contest ahead of Canada Day.

The mass merchant's omnichannel “Game Day” campaign spotlighted party supplies from numerous brands.

Both manufacturers ran bulk purchase incentives at Meijer tied to Super Bowl LIX on Feb. 9.

There's been a growing interest in shopping local products and brands, and tariff talk is fueling momentum for Canadian goods.

Kimberly-Clark’s Kleenex is helping consumers discover just how many tissues they’ll need to deal with heartbreak through a digital tool leveraging the Amazon Ads ecosystem.

Pallet displays tout the retailer as a “proud partner of high school football” and use a QR code to link to a promotional website that serves as the entry page for a sweepstakes.

The home improvement retailer focused on cleaning essentials from a variety of brands as part of a “Red, White & Do” sale ahead of Independence Day.

The Home Depot encouraged shoppers to stock up for spring cleaning with a bulk-purchase incentive on supplies from Procter & Gamble.

For the second year in a row, Kimberly-Clark’s Kleenex is giving Target a multipack with exclusive graphics to benefit DonorsChoose.

Kimberly-Clark’s tissue brand partnered with mental-health advocacy brand Self-Care Is For Everyone to launch a set of six limited-edition boxes exclusively at Target in January.