Importance of Must-Have Retail Media Capabilities Retail Media Capabilities: Must Have vs. Nice to Have Factors Influencing Retail Media Budget Allocation Will Factors Influencing Retail Media Budget Allocation Change? Agencies' Ideal Retail Media Mix Agencies' Current Retail Media Mix Agencies: How Firmly Retail Media Budgets Are Allocated Agencies' Change in Retail Media Investments Agency Primary Allocation of Retail Media Budgets Retail Media: Investing Today vs. Within a Year First Previous 10 11 12 13 14 Next Last