The ad campaign communicates the benefits of shopping at Sunnyside dispensary through 30-second audio and in-app digital banners that drive users to the retailer’s e-commerce platform.
Crooked Beverage is celebrating the state’s first legal 4/20 — the cannabis-oriented celebration that takes place annually on April 20 — with new programs and expanded technology to drive awareness and education.
Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.
The rapper and entrepreneur plans to buy multiple dispensaries and production facilities in New York, Illinois and Massachusetts from the cannabis companies, which are planning to merge.
Cresco Labs’ Cory Rothschild shares the origin of the company’s cannabis brands and retail business, as well as how they’re expanding their customer base and driving innovation at retail.