Cannabis

The emerging THC seltzer brand's "Get Together" campaign will utilize a diverse mix of media, including DOOH ads and user-generated content, to position cannabis consumption akin to traditional BevAlc marketing.

Here is a sampling of how some brands and retailers reached consumers this year ahead of and during these annual sales events.

P2PI Magazine won an Eddie for its September/October 2022 issue, whose cover focused on the transformative potential of the cannabis industry.

The ad campaign communicates the benefits of shopping at Sunnyside dispensary through 30-second audio and in-app digital banners that drive users to the retailer’s e-commerce platform.

Megan's Organic Market stores feature colorful and "whimsical" interiors while merchandising their products openly on tables and shelves.

A new concept store in Vancouver provides Canadian brands a unique space to tell their story.

Located in Lower Manhattan, the retail and gallery space offers a range of cannabis and lifestyle products and features art from local artists.

Recent retail news includes Instacart testing its ChatGPT-powered AI shopping features and Circle K partnering with a cannabis company.

Crooked Beverage is celebrating the state’s first legal 4/20 — the cannabis-oriented celebration that takes place annually on April 20 — with new programs and expanded technology to drive awareness and education.

Path to Purchase Institute members have exclusive access to review the full findings from proprietary research examining how consumers have adapted their shopping habits during the last year, both in stores and online.