Member Report: How Inflation, AI Are Impacting Back-to-School Shopping The report from Epsilon offers insights on how to reach customers stressed by rising costs. Downy Debuts Pop-Ups Spotlighting Luxury Laundry Scents Branded activations in South Carolina and Ohio include a guided scent journey and interactive activities to help visitors experience its in-house perfumery. Eyes on the Aisles: FIFA World Cup 2026 A member-exclusive report rounding up brand and retailer activations tied to this yearβs historic international soccer tournament.