How Best Buy Promoted the Nintendo Switch 2 Launch
What’s new: Best Buy heavily promoted the June 5 launch of Nintendo Switch 2 and has continued to spotlight restocks of the gaming system.
What we saw: Security wraps outside Best Buy stores plugged Switch 2 along with the Nintendo Switch, Nintendo Switch OLED Model and Nintendo Switch Lite consoles. The retailer spotlighted the new device and exclusive launch game Mario Kart World with a display fixture where shoppers could try the new console.
Best Buy placed a freestanding display plugging the system and the game next to an easel noting that the Switch 2 was out of stock. A standee and endcap header supported.
Where shoppers get value: All stores opened at 12:01 ET on June 5 so shoppers who preordered Switch 2 could pick up the device along with a commemorative co-branded coin.
My Best Buy Plus and My Best Buy Total members also receive a $20 certificate for every $150 they spend on Nintendo games and merchandise (up to $150) from April 2 to Aug. 3.
The retailer is taking a GameTruck on a tour of 100 stores throughout the summer to allow shoppers to try the system.
Additional support: Best Buy plugged the launch across YouTube, Facebook, TikTok and Instagram. The system sold out in less than a week, and Best Buy promoted a July 1 restock on Facebook.
A brand page within BestBuy.com touted a July 17 restock that coincided with the release of the Donkey Kong Bananza game.
- About Field Reports
P2PI editors and staff regularly look for interesting and relevant digital and in-store marketing, monitoring the merchandising and marketing activity at various leading retailers in the U.S. and Canada. Our exclusive field reports highlight what's new and notable for commerce marketers.
