P-O-P Spotlight: Back-to-School Hits the Aisles
Take a look at the seasonal activations that have caught our eyes so far from Colgate, General Mills, Walmart and others.
Each month, the Path to Purchase Institute shines a light on some of the most eye-catching displays and physical activations that our boots on the ground recently discovered in stores.
In this gallery, we’re showcasing a selection of back-to-school-themed displays spotted in July and August.
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Since 2003, P2PI has served as marketers’ eyes in the aisles and offered its member community access to a robust Image Vault, which today comprises nearly 160,000 images (and counting), across a variety of retailers, product categories, channels, touchpoints and themes. Each month, we showcase a sampling of eye-catching physical activations and themes from the vault.
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