Glade Brings Summer Scents to Walmart
What’s new: SC Johnson's Glade is selling a limited-edition Americana collection exclusively at Walmart this summer.
What we saw: A half pallet in stores positions the line as offering a modern twist on "vintage vibes," stocking plugins, candles and automatic spray refills in Beach Life, Berries & Cream and Summer Pops scents. The display spotlights the line's exclusive status along with the brand’s heritage, noting it was founded in 1956.
Additional support: Glade tapped influencers including Kristina Zias and Amanda Proctor to plug the line across Facebook, Instagram, TikTok and YouTube, with Glade sharing some of the content on its own channels. The collection is also promoted with a brand showcase within Walmart.com.
Related activity: Haleon's Tums also gave Walmart a patriotic exclusive for summer: red, white, and blue Berries & Cream flavored packs of chewable antacid. Shelf trays in aisle displays encourage shoppers to "celebrate independence from heartburn," stocking the exclusive alongside other flavors.
- About Field Reports
P2PI editors and staff regularly look for interesting and relevant digital and in-store marketing, monitoring the merchandising and marketing activity at various leading retailers in the U.S. and Canada. Our exclusive field reports highlight what's new and notable for commerce marketers.
