Exclusive Kendra Scott Collection Gets the Spotlight at Target
What’s new: A new exclusive jewelry collection from Kendra Scott is getting the spotlight in Target stores.
What we saw: A display fixture in the jewelry and accessories department uses a “designed for you” message to tout the new collection, which promises “great pieces at a great value.” The display stocks necklaces, earrings, matching jewelry sets, and storage boxes priced between $40 and $55.
Background: The Kendra Scott at Target collection rolled out to select stores in October 2023. Target signed a long-term deal with the lifestyle brand to regularly update the exclusive line. The full collection of nearly 120 pieces can be browsed on a brand showcase within Target.com.
"Target is known for democratizing style, and I'm so proud of how our strategic partnership with Kendra Scott builds on that legacy of making great design accessible to all," Jill Sando, Target executive vice president and chief merchandising officer, said in a statement.
More context: Target regularly pursues partnerships with lifestyle brands to build buzz and trips and solidify its reputation as the more stylish alternative to channel leader Walmart.
Kate Spade New York launched a 300-piece limited-edition collection at Target in April.
A limited-edition exclusive collaboration between New York-based lifestyle brand LoveShackFancy and ACON’s Goody and Wet Brush arrived at Target in March.
- About Field Reports
P2PI editors and staff regularly look for interesting and relevant digital and in-store marketing, monitoring the merchandising and marketing activity at various leading retailers in the U.S. and Canada. Our exclusive field reports highlight what's new and notable for commerce marketers.
