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Vizit's Jehan Hamedi writes that the recent survey from P2PI and Vizit backs up what he's hearing in conversations with agency and consumer brand leaders: Professionals have high hopes for AI’s potential.

Our proprietary research examines the potential of AI from a marketer’s perspective, showing how they plan to move from test-and-learn to full adoption.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Enhanced engagement, personalized offerings and trend adaptation are essential in building unwavering customer loyalty, writes Mood Media's Jaime Bettencourt.

Granted, not every movie release or licensed product can or will measure up to the impact “Barbie” had on marketing in 2023. Here is a sampling of the entertainment tie-ins and licensing agreements the Path to Purchase Institute spotted this year.

​​​​​​​Our proprietary research provides insights on in-store shopping habits and drivers, as well as the overall in-store experience.

Research examines the shopping habits of socially conscious consumers. Plus, a look at the effectiveness of promotions and holiday trends.

This year's guide features 20 pages of curated editorial content and in-depth profiles from 9 leading companies.

The Path to Purchase Institute is proud to announce the 37 winners of its eighth annual program recognizing female brand marketers, retailers, agency executives and solution providers for their achievements.

A study from Provoke Insights, in partnership with P2PI, determined that most Americans are socially conscious when making purchases, though they are not consistently buying the relevant items.