Appliances

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.

The move provides a visible and easy access point to a popular gift-giving and holiday category: small appliances.

Recent retail news includes GE and Kroger cooking up a new way to shop, and Asda's latest builds and renovations putting it on track to have 1,000 stores in early 2024.

From Progressive Grocer, Aug. 24:

Promoting expensive durable goods is a whole different merchandising ballgame. Marketers of big-ticket items offer tips for producing smarter, harder-working P-O-P.