Digital Commerce

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

PepsiCo’s Kate Garner explains how the company uses data to better help shoppers.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.

Six campaigns won OmniShopper Awards in five "Digital" categories.

Located at a mall in Los Angeles, the machine recommends and doles out treats based on a dog's or cat's personality.

Antoni Porowski and Jonathan Van Ness, stars of Netflix reality TV show "Queer Eye," partnered with former Petco executive to launch a pet brand in September with Petco as its exclusive brick-and-mortar retailer.

Kroger Precision Marketing executive discusses the future of retail media and measurement — and how even first-party data gets old.