Hennessy Launches Speakeasy-Inspired NFT
Hennessy is launching multiple physical experiences at cultural events in conjunction with its metaverse experience. Cafe 11 will host an inaugural event on Dec. 1 at contemporary art fair Art Basel Miami.
Inside the Cafe 11 community, members will discover various programs, including cognac tastings, special culinary and entertainment events, and cultural exhibitions and experiences.
Those who hold the Cafe 11 NFT will have access to “distinctive experiences.” Hennessy will unveil the full programming, which the brand says will include “unusual locations” such as the Chateau de Bagnolet in Cognac, France, after the Miami event.
A purchase of the NFT includes access to its Cafe 11 experience at Art Basel Miami, an original commemorative artwork NFT, proof of membership and early access to Cafe 11's soon-to-be-announced series of curated live and digital experiences.