Digital Commerce

DTC faux eyelash brand LoveSeen has launched a line of 95% recyclable, vegan lashes exclusively at Target.

Advertisers can reach Kroger shoppers using the retailer's first-party data and evaluate results from Snapchat’s ad formats.

Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience.

Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.

The iced tea brand's airport lounge offers chic seating with Pure Leaf-inspired decor, surroundings and activities during the busy holiday season.

Similar in size and appearance to a modern AT&T store, the format offers what Best Buy calls a “digital-first shopping experience” to shoppers in North Carolina.

Directional e-commerce metrics are no longer good enough when optimizing performance requires e-retailer specific reads.

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.

TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.