Staying Ahead of the Game VTech continues to evolve to ensure its electronic learning games and its P-O-P materials remain state-of-the-art in a competitive market Palm Uses Packaging, P-O-P to Differentiate PDAs P-O-P Helps Launch Bang & Olufsen's $20,000 TV On-Premise Report: Let's Get This Party Started Traditional promotional tools combined with event marketing drive wine, spirits and beer sales on-premise Watkins Isn't Cooling Its Jets With Hot Tub P-O-P Hall of Fame Profile: John Pender A Q&A with John Pender, Director of Retail Promotions, Schering-Plough HealthCare Products, Berkeley Heights, N.J. Hermie the Caterpillar Crawls Into Stores Christian character is introduced in multi-formats with colorful P-O-P AT&T Wireless Debuts Digital Messaging Displays Wilson Tees Up Golf Campaign Ready to Ride Cruiserworks hits the road to place upscale boot displays at motorcycle dealerships nationwide First Previous 843 844 845 846 847 Next Last