Digital Commerce

Aroma360 introduced an interactive scenting kiosk display with embedded essential oil diffusers to provide shoppers with a multisensory experience.

Despite a looming recession, a recent consumer survey from Deloitte found that shoppers plan to spend half of their holiday budgets during the Black Friday and Cyber Monday sales this year.

The iced tea brand's airport lounge offers chic seating with Pure Leaf-inspired decor, surroundings and activities during the busy holiday season.

Directional e-commerce metrics are no longer good enough when optimizing performance requires e-retailer specific reads.

The candy brand added an AR experience to the campaign, which asks for NFL fans' greatest football-related mishaps.

Mirakl Ads will surface the most relevant sponsored products to the right customers across marketplace and first-party offerings.

The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.

TikTok Shop has begun rolling out to select U.S. merchants, allowing users to purchase products directly within the video-sharing platform.

Ten strategies for your brand to engage consumers & drive growth in the months ahead

Starting in 2023, more than half of the retailer's 200 full-store remodels and almost all of its 30 new stores will include elements of the new design.