Digital Commerce

Online vs. offline shopping: As consumer behaviors and the state of retail continue to evolve, research shows how and where to reach and influence shoppers.

Upgrade imagery to overcome challenges in personalizing the shopping journey, says Vizit's Jehan Hamedi.

Five campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

This year’s impressive list of 36 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

Profiles of Innovator winners Michelle Baumann, Valerie Bernstein, Charlene Charles, Kina Demirel, Alex Falconi, Julia Miller and Cassandra Ericson.

PepsiCo’s Kate Garner explains how the company uses data to better help shoppers.

Publicis Commerce's Amy Lanzi is the Path to Purchase Institute's 2022 Women of Excellence Executive of the Year.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The Path to Purchase Institute in October honored some of 2022’s best campaigns for shopper engagement. Read on for details about the winners.