Digital Commerce

Welly is expanding its lineup to include medicine and dietary supplements exclusively at Target.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

We talk to Hamutal (Tula) Schieber about what’s working and what challenges remain in the digital commerce space.

A snapshot of industry leaders from the P2PI member community: Coca-Cola Co. and Merrick Pet Care, Nestle Purina

The exclusive in-store experience will feature co-branded interactive displays showcasing Peloton’s connected fitness equipment and select accessories.

With global sales forecasted to reach $55 billion by 2026, this growing CPG category is poised to become a significant multi-category influencer and market disruptor.

Lander Otegui, marketing SVP at Proximo Spirits, explains the process of going virtual for Jose Cuervo and how it can translate to real-life purchases.

​​​​​​​A look at how ad spend is increasing and how inflation is turning retail on its head, impacting grocery purchasing behaviors.

Despite inflation hitting American consumers hard in 2022, recent research and earnings reports are indicating that back-to-school shopping generally remained resilient despite a softening economy.

Want to know what to expect at P2PI LIVE? Here’s the inside scoop …