Findings from 84.51's latest survey indicate concern over inflation is dwindling, Millennials are engaging more with meatless options, and shoppers are divided on what promotions they prefer most.
The partnership leverages Acosta's analytics, in-store data and merchandising solutions as well as Pensa’s AI-powered shelf intelligence to provide CPGs and retailers an actual view of shelf inventory.
The retailer is building on its move that allowed MAP advertisers to attribute in-club purchases for search and sponsored product ads by rolling out additional design, targeting and usability features.
Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.
Disney Advertising and Kroger Precision Marketing have launched a “limited beta test” that enables CPGs to offer targeted ads on Hulu using Kroger's first-party data and insights.