Data & Analytics

The siloed BevAlc network has typically kept suppliers blind to consumer behavior trends.

Learn how brands are fighting fraud and building stronger connections, writes The Coupon Bureau's Brett Watson.

The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences.

The new experience was designed to be food-forward, simplified and customer-centric.

Consumer research from Vestcom suggests marketers may be overlooking the significant potential of in-store media amid heavy investment in digital channels.

Kroger, Costco, Lidl, Target and others shared retail media-related advancements and news during the month.

Gain insight into a new industry standard that can drive stronger collaboration, better shelf execution and new category growth.

Leaders from Molson Coors, Mark Anthony Group and Phusion Projects will share how they are leveraging data, technology and creativity to fuel growth in an increasingly complex marketplace.

Advertisers can now measure how Amazon DSP campaigns drive purchases both on and off Amazon in consumer electronics, home goods and other categories.

LiveRamp’s clean room capabilities give RMNs greater visibility into off-site campaign results.

Clinch will become the first third-party ad-serving solution to deliver ads to Amazon Ads’ “Custom Audiences” through a server-to-server integration.

AI is transforming category management from a retrospective process into a predictive, real-time discipline — helping brands and retailers plan, test and collaborate more efficiently.