Data & Analytics

Here are ways to drive sales, boost brand awareness and enhance consumer perception for incremental revenue growth.

A Q2 earnings call underscored how AI, automation and digital-first tools are redefining Walmart's stores as engines of omnichannel growth.

The launch builds on Swiftly’s Audience Optimizer tool and speeds up ad production for retailer partners, such as Homeland Stores.

Built with Seek and Koddi, the platform brings together POS, retail media, customer behavior and supply chain data.

Industry expert Ethan Chernofsky explores key implications marketers should have on their radar for the second half of the year.

Latest partnership allows brands in sectors such as travel and finance to target shoppers using digital and in-store data.

The launch comes as major retailers such as Walmart are also preparing for a future shaped by agentic AI.

Brands that lean into their audience insights are seeing better strategies and growth.

CPG companies are aligning teams and tactics to deliver shopper-first in-store experiences that actually show up at-shelf.

The Midwest grocer accelerates its retail media evolution through multiple partnerships.