A new Skai platform gives advertisers ChatGPT-powered recommendations for Google, a holistic view of media performance and AI-powered analysis for insights within and across walled gardens.
The largest 'Pick & Go' store to date, this latest location features a just-walk-out shopping experience that uses intelligent cameras and shelf sensors.
The partners will combine advertising data from Best Buy with first-party data for targeting and closed-loop measurement from the TV streaming platform. The retailer is also the first to sell Roku’s new branded TVs.
Tying into February's designation as National Snack Food Month, Kroger’s data analytics subsidiary shares insights into how and why consumers are snacking and how purchasing behavior has evolved.