Data & Analytics

After a 50-store trial, the Canadian grocer has ordered 5 million digital tags.

The industry is expanding, but there simply isn’t enough talent to support this growth … or dollars, writes SMG's Justin Sparks.

Mark your calendar for Path to Purchase Institute events in 2025.

Partnership with Rokt lets Best Buy Ads Canada offer targeted offers from non-endemic brands.

Seven campaigns won OmniShopper Awards in five "Digital" categories.

The parent company of Canadian grocer Sobeys also plans to continue investing in data, e-commerce and owned brands.

One campaign won an OmniShopper Award in the "Packaging" category.

Discover how Gen Z’s unique approach to coupons and promotions is reshaping the future of grocery retail.

The warehouse giant admits it's still the early days, though.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.