Retailer's 84.51 data analytics subsidiary is an early collaborator with Catalina's Reach Extender, which extends digital deals via relevant printed offers at checkout.
The grocery giant has deployed a variety of Google Cloud data analytics, AI and machine learning tools under an application framework co-developed by Deloitte and Kroger.
Kroger’s data analytics subsidiary outlines four trending developments that impacted the path to purchase in 2022, from awareness to activation to loyalty.
BJ’s Media Edge leverages Microsoft's PromoteIQ platform, offering brands a customizable advertising solution to connect with 6.5 million BJ's members using first-party data.
The Shopper Insights & Measurement Forum is a free virtual education series during which thought leaders will share their expertise on collecting and analyzing shopper data and insights across the path to purchase.