Data & Analytics

P2PI chats with Rokt's Marc Allsop on location at Retail Media Summit UK in London.

P2PI reached out to a variety of industry professionals, experts and marketers to share what they’re flagging as the next big things in retail.

Read on to explore P2PI's annual awards programs and in-person events, including a new one, so you don't miss out on any opportunity to connect with and inspire the industry.

As retail media spend surges, the blockbuster deal is an attempt to position the two longtime rival companies to better compete and help solve the fragmentation challenge brands are facing.

The U.K. retailer plans a 12-week trial of the tech at a Manchester convenience store.

The second annual event on Feb. 19 will feature new content and fresh perspectives on evolving touchpoints, best-in-class activations, AI, measurement and much more.

The developments include upfront strategies and measurement innovation, writes executives from G-Comm.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

The BJ’s Wholesale Club executive has built a retail media program from the ground up.

Just another example of how Amazon is diversifying its footprint and doubling down on grocery.