Data & Analytics

Here are strategies for brands to drive organic volume growth and less sticker shock at the shelf.

Enabled by Snowflake and VideoAmp, the clean room offers Omnicom clients a holistic view of their video investments using data from NBCUniversal, Paramount and Warner Bros-Discovery and first-party data from Albertsons.

More than 75% of consumers head to grocery stores or Walmart for their holiday needs, according to data from Breaktime Media.

Consumers turn to grocery stores and Walmart for their grilling needs, according to data from Breaktime Media.

Disney Advertising and Kroger Precision Marketing have launched a “limited beta test” that enables CPGs to offer targeted ads on Hulu using Kroger's first-party data and insights.

Shoppers support brands’ waste-reduction efforts, but not all will pay more for the products, according to data from Breaktime Media.

Recent retail news includes Instacart's enabling of weighted produce items and impulse buys, and Dollar General bulking up its beauty offerings.

A new Skai platform gives advertisers ChatGPT-powered recommendations for Google, a holistic view of media performance and AI-powered analysis for insights within and across walled gardens.

Consumers turn to Walmart and grocery stores for the seasonal scrubbing, according to data from Breaktime Media.

The largest 'Pick & Go' store to date, this latest location features a just-walk-out shopping experience that uses intelligent cameras and shelf sensors.