Data & Analytics

BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.

BirdDog's Shaun Brown shares research findings and best practices for investment.

Organizations persistently grapple with the gap between the data they collect and the value they can extract from it, and nowhere is this challenge more keenly felt than in retail media.

In the evergreen build vs. buy technology challenge, Ahold Delhaize is putting more chips down on build. 

P2PI chats with Parbinder Dhariwal, CMX's VP, general manager, on the RMN’s last five years, the in-store retail media opportunity, and winning in a fragmented and highly competitive space

The shift has let KPM work more holistically with its merchandising partners in brand conversations.

Personalized content, stronger omnichannel tools and targeted ad campaigns point to new supplier opportunities.

The collaboration combines Circana’s measurement and analytics capabilities with Ibotta’s item-level promotional campaigns.

There's still a widening performance gap between retailers that embrace the technology and those that continue to rely on more traditional, manually intensive strategies.

Out-of-stocks can be a problem for all brands, but it's a particular challenge in the beverage category where consumers are typically looking to fulfill an immediate need and have plenty of options if their first choice is unavailable.