Data & Analytics

The Warehouse Group’s Noel Leeming worked with global retail media platform Zitcha for a 2023 holiday campaign using Meta managed partner ads.

There are three important considerations for capturing the hearts — and dollars — of this generation, writes Matt Knust of InMarket.

At NRF, executives the two brands discussed current use cases leveraging autonomous AI to transform consumer experiences. 

During NRF, one executive predicted that 2025 will be the year we’ll see proper value from AI solutions through transformational use cases in areas like customer service and search assistance.

Liz Roche and Michelle Weiskittel share how the Collective is enhancing media effectiveness through automation, personalization and integrated measurement strategies.

On-Demand Webinar: Join the webinar to get actionable insights to help CPG brands align top-down strategy with execution, optimize omnichannel investments, and prepare for critical conversations with retail partners.

In addition to doubling down on the value of retail data signals, KPM cites benefits from its Scope 3 carbon-reduction reporting partnership.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Beyond extreme atmospheric events, weather can impact daily shopping behavior. NRF panel says these insights can be crucial for retailer and CPG brand executives alike.

Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience.