Data & Analytics

Havas Media Network will scale and support media strategy, planning and activation for four of the retail giant’s five U.S. banners.

Marketing leaders weigh in on Google’s decision to scrap third-party cookies.

The companies are testing ad technology from a self-serve platform that provides marketers with first-party data and engages consumers across digital media walled gardens, including TikTok, Meta and Google.

Shopper Link digital media network will power offsite and onsite media for nearly 300 supermarkets throughout New York, Massachusetts, Vermont, Connecticut, Pennsylvania and New Hampshire.

Amazon reveals that this year's event was its biggest in history, while outside data indicates a stronger halo effect for other retailers than in last year’s event.

A retail media campaign from a global beer brand generated a sales lift of 12% in Co-op stores and drove a 3% lift at surrounding stores.

The new "Multi-Retailer Attribution" solution helped a large manufacturer measure non-Amazon sales from viewers of a Thursday Night Football campaign it ran last season.

Cost and flavor are the factors most important to consumers purchasing summer holiday food items, according to data from Breaktime Media.

Albertsons Media Collective’s latest retail media solution works across Google Display & Video 360, The Trade Desk, LiveRamp and others to streamline the media buying journey.

Kinective Media uses traveler insights to create “anonymized audience segments” that marketers can reach via the airline's touchpoints, including its mobile app and in-flight screens.