Consumer Engagement

A partnership with Rippl provides Leap Media Group advertisers a single access point to more than 70 million anonymized U.S. shopper profiles with SKU-level purchase data and attributes.

Aki Technologies shares key trends and insights commerce marketers should know as temperatures rise.

Lowe's Style Studio launched on the Apple system in February. It will be tested this month at stores in North Carolina, New Jersey and California.

A limited-time Compassion Store in New York rewarded small acts of compassion with free items, while pop-ups at select Walmart stores are available through June.

The in-store digital merchandising platform has added 12,000 micro-audience segments, including psychographic and generational, to help brands predict shopper intent and optimize campaigns. 

Dollar General Media Network has partnered with Criteo to support its onsite sponsored ad offerings and eventually extend access to newer ad formats later this year.

Lasko Products launched two new fans at Walmart this spring, with an endcap stocking the Lasko Cool Colors box fan offering Rollback pricing.

New data from Consumer Edge highlights how inflation is impacting consumer spending, including positive signs for warehouse clubs and books.

Dollar Tree has acquired 170 leases from 99 Cents Only Stores across Arizona, California, Nevada and Texas amid Family Dollar store closures and renovations.

The dessert bakery chain launched its first CPG line in April exclusively at Walmart.