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Consumer Engagement

  • The State of Content Management

    Our exclusive research examines how brand, retailer and agency professionals are leveraging AI, including their concerns about the technology and how they plan to continue to use it.
    content management
  • Preview Our Packed Agenda for Retail Media Summit

    The program for our June 25-27 event features retail media experts and thought leaders from Hy-Vee, CVS Media Exchange, Roundel, Vibenomics, Shipt, Grocery TV, Chobani, Boots UK and more.
    RMS Chicago
  • The AI-Powered Creative Revolution

    What if I told you that the creative revolution will be powered not solely by generative AI, but also by AI-powered content measurement?, asks Vizit CEO Jehan Hamedi.
    vizit
  • Retail Media Unplugged, Co-op

    P2PI chats with Co-op's Dean Harris on the retailerโ€™s unique market position in the U.K., plans for the future and more
    Retail Media Unplugged, Co-op
  • In-Store Experience: The Largest Wawa

    This location in Philadelphia shows off why its fans/customers love the expanding convenience chain so much.
    wawa
  • It's Time to Get Real About Retail Media Measurement

    The push toward standardization is positive but unlikely to be realized at scale soon, according to Threefold's Sean Crawford. He says retailers and brands, instead, can win by setting clear goals and focusing on transparency.
    Sean_Crawford Headshot
  • Activation Gallery: Drugstore Beauty

    Drugstore leaders CVS Health, Walgreens and Rite Aid have elevated merchandising, marketing and expanded assortments โ€” particularly in emerging subcategories โ€” to drive competition with retailers such as Sephora and Ulta Beauty.
    covergirl
  • Targeting the Tech-Savvy

    BelVita brings a gamified mobile experience to Target shoppers who drink coffee.
    mondelez
  • Introducing the 40 Under 40 Class of 2024

    Nominated by their industry peers and selected by our editors, this talented group is redefining the future of commerce marketing. Get to know them here ...
    p2pi
  • Evolution of the In-Store Shopping Experience

    Our proprietary research examines the factors that impact shoppersโ€™ satisfaction with the in-store experience, reinforcing areas of opportunity for brands and retailers.
    in-store shopping
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