Consumer Engagement

Kroger is running five sweepstakes as part of its ongoing “Points Plus Rewards” platform.

Consumers are much more likely to click on social ads closer to the sales events that imply urgency, and there’s a significant customer service gap during peak shopping times, according to Emplifi.

P2PI and agency SMG teamed with MESH Experience to produce a research report looking at retail media's role further up the funnel.

The partnership provides MobileFuse’s brand and advertiser partners access to Criteo’s commerce audience segments, helping them connect with consumers based on shopping interests and preferences.

Profiles of Industry Impact winners Jill Cruz, Christine Foster, Melissa Gallo, Sally Tobin and Alexandra Trott.

Profiles of Innovator winners Diana Barr, Kristen DiCorleto, Molly Hjelm, Erin Mitten, Heather Nichols, Asha Tantuwaya and Tanya Valle.

A panel of leaders from Kellanova, Hershey and Proximo Spirits will discuss unifying social, digital and physical touchpoints and the key to capturing brand impressions.  

Research from B2B wholesale marketplace Faire found that many retailers are planning extra perks for in-store shoppers, such as DIY workshops, holiday markets and other events.

The beauty retailer is marking 10 years in Australia with new shops and redesigns.

Here’s a snapshot of industry leaders from the P2PI member community: Amylu Foods and C+R Research.