Optimizing In-Store Experiences to Engage Today’s Shoppers

The brick-and-mortar store environment remains a vital touchpoint within the shopper journey, but evolving expectations demand a more seamless, omnichannel approach. 

Brands and retailers can enhance in-store experiences by harnessing shopper insights for hyper-relevant activations, bridging the gap between digital and physical touchpoints with AI and interactive displays, and delivering personalization at scale through loyalty programs and real-time recommendations. 

Discover how major CPG companies like Bimbo Bakeries, Bob Evans and retailers like Ulta Beauty and Harris Teeter are strengthening shopper connections and driving conversions. Get case study snapshots showcasing actionable insights and best practices for flawless in-store execution that’s driving the future of retail.