Consumer Engagement

Out-of-home ads are poised to play an essential role in generating authentic brand connections, writes Terry Monday of Imagine.

Pamela Young of CVS Media Exchange shares insights and takeaways from new research conducted in partnership with the P2PI on loyalty programs and the drivers of customer loyalty.

The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025.

The first “Charcuterie Chalet” will be open to the public on Dec. 4-5 to provide consumers with holiday inspiration.

The Canadian retailer is on track to open 50 stores in 2024 — and intends to exceed that number in 2025.

The actor, author and influencer launched a collection of kitchen products, snacks and gifts exclusively at Target on Sept. 29.

We honored the winners of our fourth annual awards program at a special breakfast ceremony at P2PI LIVE & Expo in Chicagoland. Check out a gallery from the event!

Quality and flavor rank above cost when purchasing items for the turkey-themed holiday, according to data from Breaktime Media.

Andrew Lipsman put the focus on in-store retail media during his day two keynote Thursday at P2PI LIVE & Expo, discussing the inevitability of stores’ digital future.

Ulta Beauty debuted a limited-edition “Wicked” collection on Oct. 6 tied to the Nov. 22 theatrical release of the Universal Pictures musical about the witches of Oz.