Top Retail Media Headlines From April 2025
Walmart, Sam's Club, Albertsons Cos. and others shared retail media-related advancements, collaborations and news during the month.
The Path to Purchase Institute and a number of retailers, brands and other commerce marketing entities shared retail media-related advancements, collaborations, news and research in April. Some of P2PI’s notable headlines included:
- Uber Advertising Adopts Instacart's Carrot Ads: See how the collaboration will extend the reach of Uber Eats’ Sponsored Items formats to a broader set of CPG advertisers.
- Walmart's Big Plans for Vizio, CTV: Walmart will beta test a solution in the next few months that allows select Walmart Connect advertisers to directly plug in and access Vizio connected TV inventory.
- Albertsons Bolsters Onsite Retail Media With Shoppable Video: Criteo's new solution integrates video, display and sponsored product ads into one unified platform for retail media.
- CVS Media Exchange Expands On-Site Solutions with Sponsored Brand Ads: The ad units let advertising partners get in front of shoppers actively searching in their category with high-visibility placements.
- Walmart to Ramp Up Use of Interactive Product Videos: See how the retailer is expanding a long-term partnership and focusing on the product detail page experience.
- P2PI Debuts Retail Media Planning & Analysis Playbook: Learn how brands and retailers are breaking down internal silos, redefining objectives, embracing a holistic approach to budgeting and measurement, fine-tuning creative, and preparing for advancements such as AI.
- Sam's Club Rebrands Retail Media Network to 'Experience Network': The evolution stems from Sam’s Club’s broader omnichannel vision, and includes new measurement tools as well as forthcoming formats like influencer- and creator-led content.
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- Gopuff Adds Incrementality Tools to Boost Ad Performance: New measurement capabilities developed with Koddi give brands greater visibility into campaign impact and incremental sales.
- Hy-Vee First to Deploy Grocery TV’s Closed-Loop Retail Media Solution: The partnership brings digital-style performance tracking to in-store campaigns across RedMedia.
- Lyft Launches Programmatic In-App Ads: Lyft's latest partnership takes digital retail media beyond traditional online storefronts.
- Simon Leverages Guest Wi-Fi Data to Bolster Retail Media Capabilities: Learn how the mall operator is leveraging anonymized first-party data to enhance audience targeting for brands and retailers.
- Northeast Grocery Scales In-Store Retail Media: The regional grocer’s latest partnership elevates the store entrances.
- P-O-P Spotlight: Brands Leverage In-Store Digital Screens: See how brands are tapping into retailers' digital in-store touchpoints, from Harris Teeter to Whole Foods.
- Skai Unveils Gen AI Marketing Agent: Find out which industry players are participating in an exclusive closed beta to streamline their commerce media operations.
